and then what do salespeople MINERALS
Article on Jan 31, 2011 - from the newspaper 'Trentino'
In Trentino war breaks out of the water
The ore producers against subsidies for filters and gasifier
Ubaldo Cordellina
TRENTO. War breaks out of the water. E 'enough for a bill signed by Mauro in October, which provides incentives and subsidies for people installing equipment to filter and gasify the tap water to trigger the lobby of the minerals. Rome has even bothered by the president of the producers of mineral water that has given notice in October to modify its proposal. The bill provides for October, among other things, that the province allocated 100 thousand euro a year for grants to public and private exercises that they will install equipment for microfiltration and gasificare tap water.
full article
by Altreconomia.it - \u200b\u200bSunday, January 30, 2011
In preview, the contents of the decision of the jury against the commercial institutional industrial mineral waters
thou hast tried Mineracqua, but was caught red-handed. If you do not see more in newspapers and magazines institutional advertising from the national federation of the companies that bottle and sell mineral water, in fact, it is not because they ran out of money.
It was the jury of advertising self-regulation (www.iap.it) to "reject", judging it misleading, the content of the spot, whose slogan was "Mineral water. Much more than drinking, "and whose message was a (supposed) comparison between the characteristics of mineral waters and that provided by the aqueducts (see Ae 121). A comparison of one-way.
Ettore Fortuna, president of Mineracqua, interviewed on Radio 24 in mid-January on the decision of the jury explained how, in his view, it was "a political decision and not technically and legally."
link to the article by Altreconomia.it
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